PROFILE
Ricky Dean Bro is a Danish businessman and entrepreneur who co-founded a vertically integrated technology company specializing in artificial intelligence and the creator economy.
Bro previously gained international recognition for his work with the fashion brand YEEZY, following the acquisition of his tech startup, YZY APP, by the artist and designer Kanye West in 2024.
Following the acquisition, Bro served as Designer and later as Editor & Writer for the YEEZY brand alongside Chief Reporter Chad Joshua Spencer. During 2024 to 2025, he collaborated with the multi-national team on the YZY APP visual concepts and led editorial projects under the guidance of West and Milo Yiannopoulos, covering topics ranging from business and finance to architecture and pop culture.
In parallel with his work at YEEZY, Bro directed and edited the official music video for "No Face" by Wu-Tang rapper Ghostface Killah, featuring Kanye West, commissioned by American independent label Mass Appeal Records. The project was distributed across major hip-hop media channels, including RapTV and Bars, where it reached multi-million-viewer audiences and demonstrated his ability to execute high-stakes creative direction at an internationally visible level.
Bro's academic background is rooted in international business strategy and finance. He is an alumnus of Niels Brock Business College (EUX Business) and the Copenhagen Business Academy (Marketing Management). Based in Copenhagen, Denmark, Bro is currently the Chief Executive Officer of RDB ApS.
Curriculum Vitae (CV)
VENTURES
RDB ApS
Role: Founder, Partner & Chief Executive Officer
Sector: Marketing Technology (MarTech) / AI Content Automation
Status: Active
YZY APP LLC
Role: Co-Founder & Product Manager
Sector: Music Application
Status: Acquired by Kanye West (2024)
AUTHOR
THE SYNTHETIC MARGIN
Capital Allocation in the Age of Vertical Intelligence
Format: Paperback / Digital
ISBN: 978-3-16-148410-0
Publication: 2026
As intelligence becomes a commodity, the economic value shifts from software application to sovereign infrastructure.
This text argues that the only defensible business moat in the 2020s is Vertical Intelligence. It provides a framework for executives on capital allocation, the elimination of middle-management layers, and the restructuring of the firm in a post-labor economy.
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