PROFILE
Ricky Dean Bro is a Danish businessman and entrepreneur who co-founded a vertically integrated technology company specializing in artificial intelligence and the creator economy.
Bro previously gained international recognition for his work with the fashion brand YEEZY, following the acquisition of his tech startup, YZY APP, by the artist and designer Kanye West (Ye) in 2024.
At 18, he was a key member of YZY APP, a tech startup designed to support the YEEZY ecosystem. The venture was acquired by Kanye West in early 2024. Following the acquisition, Bro served as a Designer and later as an Editor & Writer for the YEEZY brand alongside Chief Reporter Chad Joshua Spencer.
During his tenure (2024–2025), he collaborated with the global team on the YZY APP visual concepts and led editorial projects under the guidance of West and Milo Yiannopoulos, covering topics ranging from business and finance to architecture and pop culture.
Bro's academic background is rooted in international business strategy and finance. He is an alumnus of Niels Brock Business College (EUX Business) and the Copenhagen Business Academy (Marketing Management). Based in Copenhagen, Denmark, Bro is an active investor focusing on long-term growth and global market diversification
Curriculum Vitae (CV)
VENTURES
RDB ApS
Role: Founder, Partner & Chief Executive Officer
Sector: Marketing Technology (MarTech) / AI Content Automation
Status: Active
YZY APP LLC
Role: Key Member / Product Manager
Sector: Music Application
Status: Acquired by Kanye West (2024)